E3 Journal of Business Management and Economics
E3 Journal of Business Management and Economics Vol. 2 (6) pp. 209-216, December 2011; © E3 Journals; ISSN 2141-7482
Assessing competitiveness of foreign and local supermarket chains in Vietnamese market by using Fuzzy TOPSIS methodAlbert Jing-Fuh Yang , Binh Do , Gao-Liang Wang , Lung-Yu Chang , Feng-Chu Hung
Dept. of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan
Accepted 10 November 2011
Considering the strategic importance for supermarket chains and to understanding the critical elements affecting their competitiveness and their relative level of competitiveness, this study tries to assess competitiveness of foreign and local supermarket chains in Vietnam using the fuzzy TOPSIS method. The results show that, even smaller size Vietnamese supermarket chains, when compared to foreign chains, are still slightly higher in competitiveness.
Keywords: Competitiveness; Supermarket chains; Fuzzy TOPSIS[Download Article - PDF]