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E3 Journal of Business Management and Economics

E3 Journal of Business Management and Economics Vol. 2 (6) pp. 209-216, December 2011; © E3 Journals; ISSN 2141-7482

Assessing competitiveness of foreign and local supermarket chains in Vietnamese market by using Fuzzy TOPSIS method

Albert Jing-Fuh Yang , Binh Do , Gao-Liang Wang , Lung-Yu Chang , Feng-Chu Hung
Dept. of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan

Accepted 10 November 2011

Abstract

Considering the strategic importance for supermarket chains and to understanding the critical elements affecting their competitiveness and their relative level of competitiveness, this study tries to assess competitiveness of foreign and local supermarket chains in Vietnam using the fuzzy TOPSIS method. The results show that, even smaller size Vietnamese supermarket chains, when compared to foreign chains, are still slightly higher in competitiveness.

Keywords: Competitiveness; Supermarket chains; Fuzzy TOPSIS

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