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E3 Journal of Business Management and Economics

E3 Journal of Business Management and Economics Vol. 5 (5) pp. 120-130, August 2014; © E3 Journals; ISSN 2141-7482

Market value analysis of entrepreneurs΄ microcredit and personal loans

Mauricio Moura1 * , Maurício José Serpa Barros de Moura2 , Rodrigo De Losso da Silveira Bueno3 , Sérgio Nunes Muritiba2 , Patricia Morilha Muritiba2 , Sergio Luiz do Amaral Moretti4
1 320 S.West apt 208, Alexandria, VA, 22314
2 Faculdades Metropolitanas Unidas, Brazil / George Washington University. 150 Taguá St, Liberdade, São Paulo-SP, Zip code 01508-010
3 University of São Paulo, Brazil. 908, Prof. Luciano Gualberto Ave. Sao Paulo-SP. Zip Code: 05508-010
4 Escola Superior de Propaganda e Marketing, Brazil 1240, Joaquim Távora, São Paulo, Zip code 04015-013
*Corresponding Author E-mail:
Accepted 26 June 2014


This paper compares the market value of microcredit and personal loans to entrepreneurs. Based on primary data collected on a database of loans for entrepreneurs in Brazil, this work used the model of Blattber and Deighton (1996) – a marketing strategy model that applies financial evaluation techniques and clients statistics, with the purpose of optimizing the processes of acquisition, retention and capitalization of clients. Results show that traditional personal loan has a lower value compared to the micro-credit operation, even though microcredit clients have a history of informality, low income and lack of credit history.

Keywords: Micro credit; client value; entrepreneurs; developing countries

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