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E3 Journal of Business Management and Economics

E3 Journal of Business Management and Economics Vol. 2 (1) pp. 001-011, January 2011; © E3 Journals; ISSN 2141-7482

Utilising Tourism Potential in Combating the Spread of HIV/AIDS through Poverty Alleviation in Rural Areas of Botswana

Lisbon Simeon Ketshabile *
University of Botswana, Gaborone, Botswana
*Corresponding Author E-mail:
Accepted 15 November 2010


Tourism is an important economic activity in Botswana and it has the potential to alleviate poverty in the country. Many people living in rural areas of Botswana including areas in which tourism activities are taking place live in poverty. People living in poverty are often vulnerable to HIV/AIDS and Botswana is one of the countries reported to have the highest prevalence of HIV/AIDS in the world. Tourism has the potential to combat poverty because it creates employment, earns foreign exchange, attracts foreign investment and contributes to Gross Domestic Product (GDP). This research is based on both primary and secondary information. The primary information is obtained from survey conducted in Maun, whereas the secondary information is obtained from literature review of published journal papers. This paper analyses the potential of tourism in contributing towards poverty alleviation from a collaborative approach. Tourism is a viable sector in minimising the spread of HIV/AIDS and in combating poverty. This paper concludes that tourism has the potential to alleviate poverty among people living in poverty in rural areas of Botswana. This paper also concludes that poverty alleviation is imperative in the fight against HIV/AIDS.

Keywords: Tourism, prevalence, impact, poverty, HIV/AIDS.

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