E3 Journal of Business Management and Economics

E3 Journal of Business Management and Economics Vol. 9 (2) pp. 038-045, October 2018; © E3 Journals; ISSN 2141-7482

Consumer perception towards online shopping in Nigeria

Abstract

Online shopping is the process of buying goods and services from merchants who sell on the internet. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the internet. Consumers can visit web stores from the comfort of their homes, office and shop as they sit in front of the computer. Online shopping has become popular among people, who savvy and feel very comfortable in using the internet. So online shopping has become a trend that is why it is necessary to make a study on it.This study examined the perception of customers towards online shopping, were customer access the internet from the comfort of their home, office and college, buying clothes, electronics items and accessories. To achieve the aim of the study, two hypotheses was formulated and tested. The technique used for data collection mainly involved the use of questionnaire, distributed randomly among 300 selected customers who patronize online retailers. The data collected was analyzed using simple percentage and variance analysis to test the hypotheses. Based on the analysis and findings of the study some recommendation was made. The study recommended among others that in the internet market efficient customer services should include a well staff responsive service organization that will ease order tracking, security, satisfaction and offering guarantees and warranties which is effective way of improving online customer service.

Keywords: Online Shopping, Consumer Perception, Satisfaction, Security, consumer Behaviour.